Strategic and tactical thinking
What makes me different to your average copywriter is that I also have over 25 years' marketing experience - mostly in financial services but in other sectors too.
I can think creatively on a strategic and tactical level. Seeing the big picture is important. But so is attention to detail. Branding, short deadlines, tight budgets and legal constraints are all too familiar to me. I know where you’re coming from and I'll take the time to really understand what you are trying to achieve.
Receptive, responsive and creative
I like to learn something new every day. That’s the great thing about this job. I can be talking to a client about fashion one day and researching debt management or writing about equestrian equipment the next. The thrill is to come up with creative ways to intelligently communicate with your audience.
Trained, qualified and professional
Having been on the client side, I’ve been lucky enough to work with some really talented people. I know good copy when I see it. So after honing my own craft through the Diploma in Copywriting, I can now offer clients and agencies a professional copywriting service that gets results.
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